BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260508T113000Z DTEND:20260508T190000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Workshop: What If Your Pricing is Your Biggest Profit Problem? An AI-Amplified Masterclass for Business leaders DESCRIPTION:PLEASE NOTE: This training has eligibility requirements for participation listed below - please read carefully\n\n\n\n\nIs your current pricing strategy based on data or guesswork? "What If Your Pricing is Your Biggest Profit Problem? An AI-Amplified Masterclass for Business leaders" is a high-impact\, one-day session that equips leaders with the architecture to align features\, benefits\, and human psychology\, then shows you how AI amplifies every step of the process.\n\n \n\nWe dive deep into value discovery and segmentation to uncover what your customers are actually willing to pay\, using AI tools to accelerate research\, surface competitor pricing signals\, and model value scenarios faster than any manual process could. Because AI doesn't fix broken pricing systems\, it scales whatever system you already have. We make sure yours is worth scaling.\n\n \n\nSymplicity Designs will deliver a hands-on Pricing Masterclass that teaches leaders how to turn price into their most powerful profit lever. Participants will learn to rapidly uncover customer value signals and segments\, apply core pricing models\, and architect price structures that align benefits with buyer psychology. We'll also show you how to use AI as a co-pilot throughout\, from running OSINT competitor analyses and generating pricing hypotheses\, to drafting value-based proposals and designing 90-day pilots with governance dashboards.\n\n \n\nYou'll leave with a Value-Based Pricing Ladder framework\, a Pricing KPI Dashboard template\, a Price Test Design guide\, a detailed 90-Day Action Roadmap with roles and milestones\, and ready-to-use AI prompts for competitive pricing research and value-based pricing conversations.\n\nThese frameworks recently drove a 17% gross-margin lift on a core service line within six months. Bring AI into the equation\, and you move faster from insight to implementation.\n\nMEET YOUR FACILITATOR\n\nMatt Symes\, CEO & Founding Partner\n\nSymplicity Designs\n\nMatt Symes is the CEO and founding partner of Symplicity Designs. He has guided 600+ private and public-sector organizations through strategic transformation\, unlocking over $1B in profitable growth and helping Symplicity earn and sustain B-Corp certification with impact that places the firm among the global top decile for the triple bottom line. As a serial company builder\, he has started\, acquired\, and scaled a diversified portfolio from a specialty coffee roastery to professional services giving him credibility that most consultants can only reference.\n\n\n\nHe is the AI Entrepreneur-in-Residence at UNB's Technology Management & Entrepreneurship (TME) program\, a transformation strategist\, and an AI-first organizational architect. Matt's point of view is direct: AI is no longer an IT project\; it's a management discipline. Since 2023\, he and the Symplicity team have introduced practical AI to more than 300 organizational leaders. Their deeper deployments have produced millions of dollars in unlocked productivity and capacity by redesigning workflows\, compressing cycle times\, and instrumenting decisions with data. His playbook blends leadership behaviors\, change mechanics\, and hands-on systems integration so teams can ship value on Monday not someday. \n\n\n\nHis operating experience includes stepping in as COO to help scale a CPG firm from $20M to $155M in revenue\, doubling a global IT firm's revenue in less than three years\, and has supported systemic performance improvements in education and healthcare. His grandfather was a roofer who started a roofing company and his heart lies with helping small business owners. That breadth informs how he mentors founders and executives: align on a compelling future\, make the few hard choices that matter\, and build an environment where execution becomes routine.\n\n\n\nAn award-winning CEO and award-winning educator\, Matt was named Business Leader of the Year by the Halifax Chamber in 2021 for his role in helping the region navigate the Covid-19 pandemic and he has been recognized four times as Atlantic Canada's Top 50 CEOs (2022 2025). Through keynotes\, workshops\, and his 12-month Levership cohort\, he distills what works in the field into pragmatic tools leaders can use immediately to scale without sacrificing their desired lifestyle. Offstage\, you'll find him enjoying his own espresso\, logging miles as he works toward seven marathons on seven continents\, and living a life of intention and adventure with his partner Emily and their two young daughters. Matt's a business builder\, a curious human\, and proud girl dad committed to showing up with purpose (and not just talking about it).\n \n\n\nELIGIBILITY GUIDELINES\n\nAs per the guidelines for LSI funding\, there is eligibility criteria for participants. **\n\nA business is eligible to participate if it:\n\n\n is located in Nova Scotia\n is registered and active in the Nova Scotia Registry of Joint Stock Companies or incorporated by an Act of the Nova Scotia Legislature\n has a direct workforce development need (like upskilling employees\, adopting new technologies or addressing critical skills gaps within their industry) X-ALT-DESC;FMTTYPE=text/html:

PLEASE NOTE: This training has eligibility requirements for participation listed below - please read carefully

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Is your current pricing strategy based on data or guesswork? "\;What If Your Pricing is Your Biggest Profit Problem? An AI-Amplified Masterclass for Business leaders"\; is a high-impact\, one-day session that equips leaders with the architecture to align features\, benefits\, and human psychology\, then shows you how AI amplifies every step of the process.
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We dive deep into value discovery and segmentation to uncover what your customers are actually willing to pay\, using AI tools to accelerate research\, surface competitor pricing signals\, and model value scenarios faster than any manual process could. Because AI doesn'\;t fix broken pricing systems\, it scales whatever system you already have. We make sure yours is worth scaling.
\n \;

\n\n

Symplicity Designs will deliver a hands-on Pricing Masterclass that teaches leaders how to turn price into their most powerful profit lever. Participants will learn to rapidly uncover customer value signals and segments\, apply core pricing models\, and architect price structures that align benefits with buyer psychology. We'\;ll also show you how to use AI as a co-pilot throughout\, from running OSINT competitor analyses and generating pricing hypotheses\, to drafting value-based proposals and designing 90-day pilots with governance dashboards.
\n \;

\n\n

You'\;ll leave with a Value-Based Pricing Ladder framework\, a Pricing KPI Dashboard template\, a Price Test Design guide\, a detailed 90-Day Action Roadmap with roles and milestones\, and ready-to-use AI prompts for competitive pricing research and value-based pricing conversations.

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These frameworks recently drove a 17% gross-margin lift on a core service line within six months. Bring AI into the equation\, and you move faster from insight to implementation.

\n\n

MEET YOUR FACILITATOR

\n\n
Matt Symes\, CEO &\; \;Founding Partner
\nSymplicity Designs
\nMatt Symes is the CEO and founding partner of Symplicity Designs. He has guided 600+ private and public-sector organizations through strategic transformation\, unlocking over $1B in profitable growth and helping Symplicity earn and sustain B-Corp certification&mdash\;with impact \;that places the firm among the global top decile for the triple bottom line. As a serial \;company builder\, he has started\, acquired\, and scaled a diversified portfolio&mdash\;from a specialty coffee roastery to professional services&mdash\;giving him credibility that most consultants can only \;reference.
\n
\nHe is the AI Entrepreneur-in-Residence at UNB&rsquo\;s Technology Management &\; Entrepreneurship \;(TME) program\, a transformation strategist\, and an AI-first organizational architect. \;Matt&rsquo\;s point of view is direct: AI is no longer an IT project\; it&rsquo\;s a management discipline. \;Since 2023\, he and the Symplicity team have introduced practical AI to more than 300 \;organizational leaders. Their deeper deployments have produced millions of dollars in \;unlocked productivity and capacity by redesigning workflows\, compressing cycle times\, and \;instrumenting decisions with data. His playbook blends leadership behaviors\, change \;mechanics\, and hands-on systems integration so teams can ship value on Monday&mdash\;not \;someday. \;
\n
\nHis operating experience includes stepping in as COO to help scale a CPG firm from $20M to \;$155M in revenue\, doubling a global IT firm&rsquo\;s revenue in less than three years\, and has \;supported systemic performance improvements in education and healthcare. His grandfather \;was a roofer who started a roofing company and his heart lies with helping small business \;owners. That breadth informs how he mentors founders and executives: align on a \;compelling future\, make the few hard choices that matter\, and build an environment where \;execution becomes routine.
\n
\nAn award-winning CEO and award-winning educator\, Matt was named Business Leader of the \;Year by the Halifax Chamber in 2021 for his role in helping the region navigate the Covid-19 \;pandemic and he has been recognized four times as Atlantic Canada&rsquo\;s Top 50 CEOs \;(2022&ndash\;2025). Through keynotes\, workshops\, and his 12-month Levership&trade\; cohort\, he distills \;what works in the field into pragmatic tools leaders can use immediately to scale&mdash\;without \;sacrificing their desired lifestyle. \;Offstage\, you&rsquo\;ll find him enjoying his own espresso\, logging miles as he works toward seven \;marathons on seven continents\, and living a life of intention and adventure with his partner \;Emily and their two young daughters. Matt&rsquo\;s a business builder\, a curious human\, and proud \;girl dad&mdash\;committed to showing up with purpose (and not just talking about it).
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ELIGIBILITY GUIDELINES

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As per the guidelines for LSI funding\, there is \;eligibility criteria \;for participants. **
\nA business is eligible to participate if it:

\n\n\n LOCATION:Halifax Chamber of Commerce Lighthouse Boardroom UID:e.2481.4399 SEQUENCE:3 DTSTAMP:20260411T075542Z URL:https://hfxchambermaster.collectivenoun.ca/events/details/workshop-what-if-your-pricing-is-your-biggest-profit-problem-an-ai-amplified-masterclass-for-business-leaders-05-08-2026-4399 END:VEVENT END:VCALENDAR