Sales Funnels

Date: Every Wednesday for 11 weeks starting January 15, 2025 and ending March 26, 2025
Time:  1:00PM - 4:30PM
Location: Delivered via Zoom

The Sales Funnels Workplace Education program is ideal if you want to take a deep dive into how to apply sales funnels in your marketing strategy. Starting with sales funnel fundamentals, this program will walk you through each stage of filling your sales pipeline as you learn concepts such as creating lead magnets and landing pages, nurture sequences, copywriting for sales funnels, and the all-important strategy for growing your email list as well as sales funnel analytics. 

Learning Outcomes:

• Identify the fundamentals of sales funnels
• Identify the three core parts of a sales funnel
• Describe AIDA as it relates to sales funnels
• Identify the five stages of filling the sales pipeline
• List the types of sales funnels
• Set measurable goals for a sales funnel
• Create a lead magnet
• Create a landing page
• Demonstrate the basics of effective copywriting for sales funnels
• Develop a nurture sequence
• Identify the factors to consider when using content bundles, bumps, upsells and downsells
• Describe how to demonstrate social authority
• Explain the steps for growing an email list
• List strategies for using free online communities to support the sales funnel
• List options for funnel automation
• Analyze sales funnel metrics

Standard Topics:

• Sales funnel fundamentals
• Stages of a sales funnel
• Types of sales funnel
• Choosing and developing a sales funnel strategy
• Copywriting basics for sales funnels
• Creating sales funnel content
• Growing an email list
• Sales funnel automation
• Sales funnel metrics

About the Trainer 

Georges Hanna is an award winner business coach, the founder of Smart Income Lifestyle Inc and an expert in sales, marketing, and business development. Originally from Lebanon and based in Halifax, Canada, Georges has helped thousands of entrepreneurs all over the world grow their businesses quickly and successfully so they can achieve the freedom they want. He is also an expert in real estate investment and has created Investors Magnet Challenge to help portfolio owners and people involved in real estate raise capital and attract more investors.

TRAINING TIMELINE:

• To sign up for the training, you must complete the required registration fields, which are required by the Department of Labour Skills & Immigration.
• Once we receive your completed form, your information will be provided to your trainer and they will contact you to complete an Individual Needs Assessment to ensure this training is the right fit for you and your business.
• Your trainer will then become your point of contact for the training and they will provide you with the information on how to join the sessions each week.

PARTICIPANT REQUIREMENTS:

• The program must be taken on a computer, laptop, or tablet, no phones. 
• Participants must have a reliable Internet connection.
• Headphones with a microphone and a webcam.
• Participants must display video; required to ensure the connection to the instructor and other participants.
• A quiet place, free of distractions.

*The above are critically important not only for the success of individual participants but also the success of the entire group.